Breezy Organic Celebrates 4 years in Business!
Thank you to our amazing staff who work day in and day out to bring healthy delicious food to our equally amazing patrons who show up and keep Breezy Organic Snackery the thriving business it is today. We appreciate you in more ways than we can express!
1 DAY AND 3 DAY CLEANSES HAPPENING NOW!
CHECK OUR CLEANSE TAB FOR MORE INFO!
"The highest quality of food is organic, raw food because, in it, are all of the enzymes, in fact, amino acids in the finest form, and minerals, vitamins, carbohydrates, trace elements and life force. The life force is capable of reproducing healthy tissue. When the food that enters the body is of higher quality than the tissues of which the body consists, the body begins to discard the lower-grade materials and tissues to make room for the superior materials, which it then uses to make new and healthier tissue."
- Ede Koenig, Ph.D., N.M.D
Store closed Labor Day weekend from Sept.2 thru Sept.5. Opening Tues. Sept.7.
Written by Charles Erickson, Courier News
Albert Ferrucci, manager of Breezy Organic Snackery, with some of the goodies he and his employees prepared in the kitchen. / Photo Courtesy of Charles Erickson
BERNARDSVILLE — Albert Ferrucci described what was inside a bottle as the container was being examined by a visitor. It was clear glass, and the liquid inside was a green similar to the color of dill relish.
“It has kale, apple, carrots, some ginger and lemon,” said Ferrucci, the manager of Breezy Organic Snackery. He knew about the beverage because earlier, he had pressed the juice in the store’s kitchen and affixed a label to the bottle. “It’s grab and go. People come in and they don’t have to wait.”
These premade drinks represent a small slice of sales at Breezy. Most juices and smoothies are made to order, as are items on the breakfast and lunch menus.
The store opened in March 2012 at the Kings Shopping Plaza.
Store owner Brenda Curnin said Breezy is more of a health-and-wellness store than a restaurant. Unlike a pizzeria or a hamburger stand, there was no pattern for her to follow.
“We’re kind of on the cutting edge of the food business,” she said. “And it takes a while to get the concept right if it’s a new idea.”
Juice bars have become relatively common, especially in Los Angeles and New York City. Cold-pressed juices are an important sales segment at Breezy, but the owner feels the healthy-snacking side of the business is what makes it unique.
“I’d say I’m breaking even at this point, and that’s fine,” Curnin said. “I don’t need to live off of this store.”
A Short Hills native, her full-time job is running the Bernards-based Stonehouse Management, which oversees some rental properties.
“Business is getting to where we want it to be,” Ferrucci said. He oversees a staff of seven people. “I’ve seen a progression.”
There are four high stools that face a counter near the front window, and some people consume their orders inside the store. Most patrons get the food and drink to go.
Employees have sent back nonorganic fruits or vegetables when they were mistakenly delivered by a wholesaler, Ferrucci said. Only products grown without the aid of pesticides or non-natural fertilizers are allowed on the menu.
Brewed organic coffees are sold at Breezy, which is a few doors down from a Starbucks. Ferrucci does not consider the Seattle coffee seller, with its ubiquitous stores, to be a competitor.
“We have their employees come in here and buy products,” he said with a laugh. “They come in here on break. Some buy our coffee. Some buy sandwiches, salads.”
Ferrucci was hired as the manager last September. He formerly owned and operated a restaurant in North Jersey. While his eatery did not specialize in organics, Ferrucci believes an increased awareness by many people in what foods they place in their mouths is a permanent condition.
“People are resigning themselves to the fact that they’d better start eating healthy, or they’ll pay the price later on,” he said. “Your body can only absorb so many sweets and fats without having problems later on.”
Ferrucci estimated that about 25 percent of sales are made from the grocery items that are shelved near the front of the store. There are organic nutritional supplements, pastas, snacks, condiments and many other foodstuffs.
The remaining revenue comes from the things cooked, baked or juiced on the premises. Many items are prepared in the ovo-lacto-vegetarian kitchen. Eggs and dairy products are used, but beef, poultry, pork, fish and other edibles made from once-living creatures are not.
Curnin said the smoothies she offers share only a name with the concoctions sold in supermarkets and kiosks at many shopping malls. The bright colors of those drinks indicate the presence of artificial ingredients, which she abhors.
“We’re doing serious stuff,” she said. “We have whole vegetables and fruits in a smoothie, as opposed to some puree. Everything is raw and organic.”
Some items haven’t sold as expected. Ferrucci said pancakes were not popular with breakfast customers over the winter, though porridge did generate sales.
Breezy Organic Snackery continues to evolve. Curnin believes that after a little more tweaking of the menu and additional learning by the staff and management, the Bernardsville location could be the first link in a chain.
“I would love someone to franchise it,” Curnin said. “I think Breezy is a great concept.”--
The food is quite good; we liked the raw veggie wrap, with carrots, zucchini, greens, romaine, avocado and homemade hummus, and the veggie burger, which Kivett-Howard described as "awesome."
- Peter Genovese, 8/12 Star Ledger Munchmobile